29.05.2011

If only the photos could talk.........


Advertising a Product

What Motivates People To Change?

... This is the question!
In my opinion, people change in two situations:
  • when they want it - ambition, desire for improvement, need to be better, may be some reasons to try to change.
  • when they are forced to do so - a failure in business (or in love?), a wrong step in life, a new job, may have the same effect.
I think it's important to be a positive change, even if it's difficult and perhaps risky.
In life, man needs the courage to look in the mirror and decide when to change himself.

Now I'm waiting for your answers to this question:  WHAT MOTIVATES PEOPLE TO CHANGE?

My Most Valuable Photo

1. This photo is not an advertisement for alcohol!
It dates from 2009, from a friend's birthday, outdoors at midnight.
It's important to me just for the spirit of friendship that existed then and there.
Young or old, we meet every year, usually outdoors, on the banks of water and we feel as good as before.
  I hope you agree with me when I say that true friendship is irreplaceable and help us move more easily over the toughest moments of life...

2.  Can you guess what this photo symbolizes?  I'm waiting for your opinions...

I'll give you a hint:
I took this photo in Greece.

22.05.2011

Endorsements

Julia Roberts paid £ 1.2 million for coffee ad... and she doesn't even have to say anything

  Lavazza imports coffee from around the world. Branded as "Italy's Favourite Coffee," the company claims that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza. Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, and Dek (decaffeinated).
  Julia Roberts looks really angelic in Christmas advertisement TV  for Lavazza. In the spot, Julia plays Venus posing for Botticelli’s painting “The Birth of Venus”.
  She looks sad and bored and it takes a cup of espresso to bring the smile on her beautiful face. The scene opens with the painter at his wits end as his difficult muse refuses to smile for him as he attempts to create his masterpiece, Spring Allegory.
  After sipping the coffee, Julia breaks into her trademark toothy grin as the men rejoice around her and Botticelli excitedly gets to work to capture her smile.

  It's clear that the charm of the actress, and the well thought out video,  impress the viewer about the qualities of this product. Even Lavazza bosses are seemingly so confident in Julia's talent that she is not even required to speak for her role in the 45-second ad.
  Opinions are divided about drinking coffee. I personally think that a moderate "portion" is not harmful to the body.

  Watch the spot below: do you like it?


  Do you think the coffee's benefits outweigh its negative effects?

19.05.2011

A Recent Film That I Have Seen

  Cat Ballou is a 1965 comedy/western film which tells the story of a woman who hires a famous gunman to protect her father's ranch, and later to avenge his murder, but finds that the man she hires is not what she expected.
  Catherine Ballou (Jane Fonda), an aspiring schoolteacher, is traveling by train to Wolf City, Wyoming, to visit her rancher father. En route she unwittingly helps accused cattle rustler Clay Boone elude his captor, the sheriff , when Boone's Uncle Jed, a drunkard disguised as a preacher, distracts the lawman. She reaches the ranch to find that the Wolf City Development Corporation is trying to take the ranch away from her father, whose only defender is an educated Indian, Jackson Two-Bears. Clay and Jed appear and reluctantly offer to help Catherine. She also hires legendary gunfighter Kid Shelleen (Lee Marvin) to come and help protect her father from fast-drawing Tim Strawn (Lee Marvin, too), alias Silvernose, the hired killer who is threatening Frankie.

  Shelleen arrives, a drunken stumblebum who is literally unable to hit the broad side of a barn when he shoots and whose pants fall down when he draws his gun. Strawn kills Frankie, and when the townspeople refuse to bring him to justice, Catherine becomes a revenge-seeking outlaw known as Cat Ballou. She and her four gang members rob a train carrying the Wolf City payroll, and Shelleen, inspired by his love for Cat (unrequited because she loves Clay), shapes up and kills Strawn. Later he casually reveals that Strawn was his brother.
  Cat poses as a lady of loose morals and confronts town boss Sir Harry Percival, owner of the Wolf City Development Corporation. A struggle ensues, Sir Harry is killed, and Cat is sentenced to be hanged on the gallows. Just after the noose is placed around her neck, Uncle Jed (again as a fake preacher) cuts the rope as she falls through the trapdoor. Her gang then spirits her away in a daring rescue.

  You can have a look at the trailer here:


If you have seen the movie and/or read the above presentation, can you do the quiz below?


Questions that the film asks:

- Can a man with many flaws to have a big heart?
- It's worth risking your life to justice?
- Can people, regardless of race, to be real friends?

What do you think?

08.05.2011

Brand Names

Rolls Royce - A historic symbol of British technology.
This is the brand name I would like to analyze and introduce you.

  The company was founded on March 15, 1906 by Henry Royce and Charles Stewart Rolls, who also collaborated since 1904, hence the name Rolls-Royce.
Over time, cars produced (although they have made aircraft engines, too) have symbolized power, quality, luxury and safety.
Even Henry Rolls dream that "his name will mean for cars, which means Steinway for pianos".
  I think this name does not require a "translation" anywhere in the world. Few people do not know what it is. Presidents, kings, billionaires, movie stars or great athletes, they chose this brand for his inimitable style, but also for its reliability.
I almost forgot!...
I just heard John Lennon's song "Give Peace A Chance" and I thought of a shampoo for men with problems (guess who) :
"Give Hair A Chance"...