Julia Roberts paid £ 1.2 million for coffee ad... and she doesn't even have to say anything
Lavazza imports coffee from around the world. Branded as "Italy's Favourite Coffee," the company claims that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza. Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, and Dek (decaffeinated).
Julia Roberts looks really angelic in Christmas advertisement TV for Lavazza. In the spot, Julia plays Venus posing for Botticelli’s painting “The Birth of Venus”.
She looks sad and bored and it takes a cup of espresso to bring the smile on her beautiful face. The scene opens with the painter at his wits end as his difficult muse refuses to smile for him as he attempts to create his masterpiece, Spring Allegory.
After sipping the coffee, Julia breaks into her trademark toothy grin as the men rejoice around her and Botticelli excitedly gets to work to capture her smile.
It's clear that the charm of the actress, and the well thought out video, impress the viewer about the qualities of this product. Even Lavazza bosses are seemingly so confident in Julia's talent that she is not even required to speak for her role in the 45-second ad.
Opinions are divided about drinking coffee. I personally think that a moderate "portion" is not harmful to the body.
Watch the spot below: do you like it?
Do you think the coffee's benefits outweigh its negative effects?
He has negative effects! Basically it's a necessary evil for some persons, like cigarettes, alcohol, etc.
RăspundețiȘtergerePerhaps you're right!
RăspundețiȘtergereBut I think that any defects can be controlled...